The 'Business Is Boomin'!' meme features Wilson Fisk, the Kingpin, from the 2018 film Spider-Man: Into the Spider-Verse. The image captures the character's massive frame and wide smile, usually accompanied by a caption expressing financial or strategic success. It first gained traction on Twitter and Reddit in late 2020 as a way to mock companies or individuals profiting from chaotic situations, or to celebrate small, trivial victories as if they were corporate triumphs. Its versatility lies in the exaggerated confidence of the Kingpin, making it the perfect template for any scenario where things are going exactly as planned—no matter how ridiculous the plan might be.