The 'Strong' ad meme originates from a 2011 presidential campaign advertisement released by Texas Governor Rick Perry. In the video, Perry wears a signature barn jacket in a rural setting while delivering a controversial message about religious values and the military. The ad's serious tone and polarizing content led it to become one of the most disliked videos on YouTube at the time, prompting immediate internet parodies. Meme creators use the template to mock Perry's earnest delivery by replacing his words with trivial, embarrassing, or highly niche opinions, typically starting with the phrase 'I'm not ashamed to admit' to emphasize the mock-bravery of the statement.