The 'Herman Cain Smoking Campaign Ad' features Mark Block, the chief of staff for 2012 Republican presidential candidate Herman Cain, taking a long, deliberate drag of a cigarette and exhaling toward the camera. Released in late 2011, the surreal pacing and unconventional imagery—set to a rock anthem—caught the internet's attention immediately. It broke the traditional rules of political advertising, leading to countless parodies and remixes. Today, the template is used to represent someone feeling incredibly cool, unbothered, or finishing a task with unnecessary dramatic flair, often paired with the phrase 'Now, let's get to work.'