Riccing refers to the viral meme phenomenon featuring Brazilian model and dancer Ricardo Milos, who gained internet fame for his rhythmic dance moves while wearing a red bandana and American flag thong. The meme, which first surfaced on Japanese site Niconico before exploding on 4chan and TikTok, is primarily used as a bait-and-switch tactic similar to Rickrolling. Users often disguise the footage within other videos, transitioning suddenly to the iconic dance to the beat of 'Dancin' or 'U Got That.' It represents a blend of ironic admiration and unexpected humor, remaining a staple of internet 'gachimuchi' culture and high-energy video remixes.