The 2204355 meme, famously known as the Coxinha Roll, features a video of a man intensely enjoying a coxinha—a popular Brazilian fried snack. The numeric code '2204355' gained notoriety as a Discord and social media bait-and-switch tactic, similar to the Rickroll. Users would often send a link or a disguised video that unexpectedly cuts to the rhythmic chewing and upbeat music associated with this snack-filled spectacle. Its popularity stems from the sheer absurdity and the oddly satisfying loop of the video, making it a staple of modern internet shitposting and a favorite among Brazilian and international meme communities alike.