Ricardo Milos is a Brazilian model who gained legendary internet status after a 2011 video of him performing a provocative dance in a red bandana went viral. Initially popular within the Gachimuchi subculture on sites like Niconico and 4chan, the meme reached mainstream heights around 2018 via the 'U GOT THAT' musical remixes and TikTok edits. Known for his charismatic smile, red bandana, and distinctive head tilt, Ricardo has become a symbol of distractingly masculine energy and wholesome confidence. Today, the meme is frequently used to represent an unexpected or overwhelming presence that steals the spotlight in any situation.