The 'Being a Dickhead's Cool' meme originates from the 2010 satirical music video of the same name by British artist and illustrator Reuben Dangoor. In the video, Dangoor portrays a quintessential late-2000s hipster, complete with oversized glasses, a fixed-gear bicycle, and an overly ironic sense of style. The clip captures him and his friends performing various 'pretentious' activities while the catchy refrain mocks the absurdity of the Shoreditch and Dalston subcultures. This specific segment features Dangoor looking directly at the camera with an air of unearned confidence, epitomizing the 'try-hard' energy of the era. The meme is frequently used to call out pretentious behavior, gatekeeping, or people who follow bizarre trends just to appear 'edgy' or 'intellectual.' It is a staple for reacting to anyone who takes their niche hobbies or fashion choices way too seriously. Example captions include: 'Me after buying a record player and one Tame Impala vinyl,' 'When you start drinking your coffee black to feel superior,' and 'Walking into the local brewery like...'