The 'What's cooler than being cool?' meme originates from the 2003 music video for 'Hey Ya!' by the hip-hop duo OutKast, starring André 3000 as various members of a fictional band. During the song's breakdown, André 3000 shouts the question 'What's cooler than being cool?' leading into the iconic, high-energy response of 'ICE COLD!' The phrase saw a massive resurgence on the Vine platform around 2013, notably through comedy creators like Dope Island (Angelo Spagnolo) who used the aggressive audio to accentuate comedic timing. This clip is commonly used as a meme to represent moments of extreme confidence, literal cold weather, or situations where someone is trying to act smooth but ends up being chaotic. It perfectly captures the feeling of being in the 'zone' or reacting to something undeniably awesome. Example caption ideas include: 'Me walking out of the exam knowing I guessed every answer correctly,' 'When the refrigerator water is at the perfect temperature,' and 'How it feels to finally get the USB in on the first try.'