The 'Man It Hurts To Be This Hip' meme features a screen capture from the animated series The Fairly OddParents, specifically from the 'Wishology' trilogy. The image depicts a character sporting sunglasses and an air of unearned confidence while delivering the titular line. It is primarily used as a reaction image to describe situations where someone tries too hard to be trendy, performs a mildly 'cool' action, or embraces a ridiculous fashion choice ironically. The meme gained traction on platforms like Reddit and Tumblr in the mid-2010s, evolving into a staple for self-deprecating humor and mocking the fast-paced nature of internet subcultures.