The ReSet Toothpaste Oreo Controversy stems from a long-standing internet prank where the cream filling of an Oreo cookie is replaced with white toothpaste. While the toothpaste Oreo gag has existed for years, it resurfaces periodically through viral challenges on platforms like TikTok and YouTube. The ReSet branding often accompanies these videos as a commentary on dental hygiene or as part of specific 'reset' aesthetic trends. The meme captures the universal feeling of betrayal, the shock of a prank gone wrong, and the classic 'forbidden snack' energy that social media users find both repulsive and hilarious.