Raid: Shadow Legends became a pervasive internet meme due to its massive marketing budget and aggressive influencer sponsorship campaign starting around 2018. The phrase 'But first, a word from our sponsor: Raid Shadow Legends' became an inescapable trope on YouTube, often appearing in videos regardless of the channel's niche. The meme typically satirizes how the advertisements interrupt content at crucial moments or mocks the repetitive script read by creators. It represents the peak of corporate persistence in the digital age, evolving from a simple advertisement into a cultural symbol of unavoidable interruptions and aggressive mobile game marketing.