The Queensland Rail Etiquette Posters gained viral fame around 2012 as part of a social media campaign by Queensland Rail in Australia. Featuring simple stick figures like 'Bill' or 'Nancy,' the posters were designed to humorously address common annoyances on public transport, such as loud music or seat-hogging. The format quickly transcended its original purpose, spawning the global 'Be Like Bill' internet phenomenon. These memes serve as a platform for both genuine social guidance and satirical takes on modern life, using a minimalist aesthetic to deliver a 'smart' call to action that remains highly relatable and shareable across all social media platforms.