Poppy Playtime memes emerged following the 2021 release of the survival horror game by Mob Entertainment. Centered around the abandoned Playtime Co. toy factory, the memes primarily feature Huggy Wuggy, a towering blue plush monster known for his menacing grin. While the game is genuinely frightening, the internet quickly turned these horrors into comedic gold through 'Huggy Wuggy at 3 AM' videos, irony-poisoned captions, and fan-made animations. These memes often contrast the character's terrifying design with mundane or silly situations, making it a staple in the mascot horror genre alongside icons like Freddy Fazbear.