DogDay is a central character introduced in Poppy Playtime Chapter 3: Deep Sleep as the heroic and sunny leader of the Smiling Critters. Despite his cheerful design and role as a protector, the community quickly adopted him as a meme icon due to his surprisingly dark fate within the game's lore. Memes featuring DogDay often contrast his vibrant, optimistic personality with the terrifying reality of the Playtime Co. factory. Users frequently use this template to depict situations where one tries to maintain a positive attitude in the face of absolute chaos or to celebrate the wider 'Smiling Critters' aesthetic that has taken social media by storm.