Huggy Wuggy is the primary antagonist of the 2021 horror game Poppy Playtime, developed by MOB Entertainment. Initially designed as a cuddly, huggable mascot for Playtime Co., the character became a viral sensation due to its unsettling design, featuring needle-like teeth and an impossibly wide grin. In internet culture, Huggy Wuggy memes often play on the contrast between the character's name and its predatory nature, or use its jumpscare-ready appearance to react to shocking situations. The meme gained massive traction on platforms like TikTok and YouTube, solidifying Huggy Wuggy as a modern horror icon used for both genuine scares and ironic humor.