The #PissForEquality meme originated as a coordinated prank on 4chan's /pol/ board in late 2015. The hoax aimed to trick social media users into urinating on themselves and posting the results online under the guise of a feminist protest against sexual violence. While many of the images that circulated were staged by the original pranksters to create the illusion of a massive trend, the hashtag briefly gained notoriety on Twitter. Today, the meme is remembered as a classic example of internet disinformation and baiting, used primarily to satirize slacktivism and the perceived gullibility of online social movements.