Originating from a viral 2017 tweet by the user @ElleOhHell, this meme humorously posits that the concept of gender was actually a marketing ploy invented by 'Big Bathroom' to maximize infrastructure and plumbing profits. It follows the popular internet trope of attributing complex societal structures to absurd corporate conspiracies, often referred to as the 'invented by' format. The meme became a staple of absurdist humor, particularly within LGBTQ+ spaces and social commentary circles, as a lighthearted way to poke fun at rigid social constructs and late-stage capitalism. Its versatility allows users to swap out 'gender' and 'bathrooms' for any other concept they wish to satirize.