The Peter Rabbit Allergy Bullying Controversy stems from a scene in the 2018 live-action film where Peter and his friends pelt Mr. McGregor with blackberries, despite knowing he is lethally allergic to them. The scene, which depicts McGregor suffering from anaphylaxis and using an EpiPen, sparked immediate outrage from allergy advocacy groups who labeled it as 'allergy bullying' and dangerous to normalize. Following a viral #boycottpeterrabbit movement, Sony Pictures issued a public apology for the inclusion of the scene. In internet culture, the meme is used both to criticize corporate tone-deafness and to ironically portray the supposedly 'wholesome' rabbits as calculated, ruthless villains using biological warfare to win their garden feud.