The Peluchin Entertainment controversy began in late 2018 when a Chilean YouTuber uploaded horrific videos depicting the abuse of his pet cat. The footage quickly went viral, sparking unprecedented backlash across platforms like Reddit and YouTube, where prominent creators led a massive campaign to deplatform him and seek legal action. This event became a landmark case for digital activism and internet justice, as the global community worked together to identify the individual and report him to local authorities. In meme culture, the topic is typically referenced through reaction images expressing righteous fury or using crusade-themed templates to advocate for animal protection. It serves as a grim reminder of the internet's collective power to mobilize against real-world cruelty and demand accountability for disturbing content.