The Paul Christoforo 'Ocean Marketing' meme refers to one of the most infamous PR disasters in gaming history, which unfolded in late 2011. It began when a customer inquired about a delayed order for the 'Avenger Controller,' only to be met with extreme hostility and condescension from PR representative Paul Christoforo. The situation escalated when Christoforo bragged about his alleged industry connections and influence at major gaming conventions, leading Mike Krahulik of Penny Arcade to get involved and publicly humiliate the firm. The meme represents the ultimate 'customer service fail' and serves as a cautionary tale about unprofessionalism and the power of the internet to hold arrogant corporate figures accountable through viral backlash.