The 'Giant Enemy Crab' meme stems from Sony’s infamous 2006 E3 press conference during a demonstration of the PlayStation 3 game Genji: Days of the Blade. Producer Bill Ritch claimed the game was based on famous battles from actual Japanese history, immediately followed by the appearance of a monstrous, supernatural crab on screen. The dissonance between the claim of historical accuracy and the giant crab, paired with the gameplay advice to 'attack its weak point for massive damage,' became a defining moment of early internet mockery. Today, the template is used to satirize corporate overpromises, historical inaccuracies in media, or any situation where a glaring contradiction is presented as fact.