The Overconfident Alcoholic meme, widely known as 'The Most Interesting Man in the World,' features actor Jonathan Goldsmith as the suave protagonist of a popular Dos Equis advertising campaign. The meme utilizes a specific phrasal template: 'I don’t always X, but when I do, Y.' Since rising to prominence in the late 2000s, it has been used to mock personal habits, social quirks, and moments of misplaced confidence. Its enduring popularity stems from the contrast between the character's hyper-masculine, sophisticated persona and the often relatable or absurd situations described in the captions, making it a cornerstone of the 'Advice Animal' era of internet humor.