The 'I don't always' meme features Jonathan Goldsmith as the suave protagonist from the Dos Equis 'Most Interesting Man in the World' ad campaign launched in 2006. The character's signature catchphrase, 'I don't always drink beer, but when I do, I prefer Dos Equis,' provided the perfect template for internet users to parody. The meme typically uses a phrasal template to highlight specific behaviors or ironic situations in a sophisticated tone. Even years after the original campaign ended, the meme remains a global standard for expressing preference and personal quirks.