The 'That Wine Guy' meme template captures the essence of exaggerated sophistication and the humor found in modern hobbyist culture. It usually features a man reacting with intense, almost comical focus to a glass of wine, serving as a visual metaphor for anyone trying too hard to appear as an expert. The meme is widely used to joke about the disparity between a 'refined' attitude and a budget reality, such as acting like a sommelier while drinking the cheapest bottle available. It gained traction across social media platforms like Twitter and Instagram as a relatable way to poke fun at gatekeeping, pseudo-intellectualism, and the 'extra' behavior associated with niche passions.