Bad Luck Brian is one of the internet's most iconic Advice Animal memes, featuring a yearbook photo of Kyle Craven wearing a plaid sweater vest and a goofy grin. First uploaded to Reddit in 2012 by his friend Ian Davies, the image quickly became the face of unfortunate circumstances. The meme's format typically follows a 'Setup/Punchline' structure, where a seemingly positive situation takes a sudden turn for the absolute worst. Despite the character's perpetual misfortune, Kyle Craven has fully embraced his viral fame, solidifying the meme's place in digital history.