Bad Luck Brian is a classic image macro featuring a teenage boy with braces, a plaid sweater vest, and an awkward smile, representing the personification of tragic misfortune. The photo, which is actually a high school yearbook picture of Kyle Craven taken as a prank, first surfaced on Reddit in 2012 with a caption about taking a driving test and getting a DUI. Since then, the meme has become a staple of internet culture, used to depict situations where a positive setup leads to a hilariously catastrophic or unfair outcome. It remains one of the most recognizable faces of the early 2010s meme era, symbolizing the universe's tendency to pick on one specific, well-meaning individual.