Advice Animals refer to a series of image macros featuring animals or humans on colorful, pinwheel-style backgrounds that represent specific personality traits or archetypical behaviors. Originating on 4chan and Reddit around 2006, the format began with Advice Dog and quickly expanded to include legendary characters like Bad Luck Brian, Success Kid, and Scumbag Steve. Each character follows a predictable formula, usually involving a setup in the top text and a punchline in the bottom text. While the 'Impact font' aesthetic has evolved over time, Advice Animals remain the fundamental building blocks of modern meme culture, serving as a relatable way to express everyday frustrations, triumphs, and social anxieties.