The #NotMyAbuela meme originated in December 2015 following a blog post by Hillary Clinton’s campaign titled '7 things Hillary Clinton has in common with your abuela.' The attempt to connect with Latino voters backfired significantly, as social media users accused the campaign of 'hispandering'—a term for superficial political pandering to the Hispanic community. The hashtag #NotMyAbuela went viral on Twitter, with users posting photos and stories of their real grandmothers to highlight the vast differences in lived experience, wealth, and struggle compared to the presidential candidate. Today, it serves as a textbook example of cultural disconnect in political marketing and remains a popular template for critiquing inauthentic outreach.