The #HillaryNewLogo meme trend began in April 2015 immediately after Hillary Clinton unveiled her official campaign branding for the 2016 presidential election. The minimalist design, featuring a blue 'H' with a red arrow pointing right, was quickly criticized and parodied across social media platforms like Twitter and Reddit. Critics and graphic designers pointed out similarities to FedEx branding and hospital signage, while political commentators joked that the arrow pointing to the right symbolized a shift in political ideology. The meme became a staple of early election-cycle internet culture, used to mock the perceived corporate feel of the campaign or to replace parts of the logo with various objects for comedic effect.