The 'Bernie or Hillary' meme, also known as 'Bernie vs. Hillary on the Issues,' first gained traction during the 2016 United States Democratic primary. It uses a mock-up of a campaign flyer to contrast the two candidates on various non-political topics, such as anime, music, or video games. In the meme's standard format, Bernie Sanders is depicted as having a deep, authentic, and often nerdy expertise on the subject, while Hillary Clinton is shown offering a shallow, focus-grouped, or out-of-touch response. It became a viral sensation for its satirical take on the perceived public personas of the two politicians, evolving into a versatile template for comparing 'authentic' versus 'corporate' opinions on niche culture.