Noah Knigga became an overnight internet sensation in early 2024 when a profile of the high school football recruit went viral due to his unique surname. Pronounced 'Ka-nee-guh,' the name sparked a massive wave of memes imagining the anxiety of sports commentators attempting to pronounce it during live broadcasts without a slip-up. The meme typically utilizes his official player profile or highlight clips, serving as a humorous commentary on the intersection of rare surnames and the high-pressure environment of sports broadcasting. It remains a popular trope for highlighting potentially awkward social or professional situations where pronunciation is key.