The 'Never Back Down Never What? Never Give Up!' meme originated from a high-energy motivational speech by family-friendly Fortnite streamer Nick Eh 30 during his live broadcasts. Known for his relentlessly positive attitude and strict 'no swearing' policy, Nick's rhythmic call-and-response routine became a viral sensation on TikTok and YouTube in mid-2023. The meme often features Nick looking directly into the camera with extreme intensity, and it is used both unironically for motivation and ironically to mock overly enthusiastic or 'cringe' positivity. It has since become a staple of gaming culture, frequently paired with dramatic music or placed in contexts where failure seems inevitable.