Nick Eh 30, born Nicholas Amyoony, is a prominent Fortnite streamer who became a viral meme sensation due to his relentless positivity and strict adherence to family-friendly content. The meme often centers around his motivational catchphrases, specifically 'Never back down, never give up,' and his 'King' persona. While initially admired for his skill, the internet embraced his high-energy, wholesome persona as a template for ironic motivation or genuinely uplifting content. The meme gained massive traction on TikTok and YouTube, where users pair his intense expressions with captions about perseverance or humorous situations where someone refuses to admit defeat.