Nigel Ng, a Malaysian comedian, skyrocketed to internet fame in 2020 through his persona 'Uncle Roger,' a middle-aged Asian man with a heavy accent and a penchant for critiquing westernized Asian cooking. The meme usually features Uncle Roger in his signature orange polo shirt, often sitting with one leg on his chair, expressing profound disappointment ('Haiyaa') or excitement ('Fuiyoh'). It gained massive traction after his viral reaction to a BBC Food egg fried rice video. The meme is now a global symbol for cultural authenticity in food and a humorous tool for calling out 'cooking crimes' like washing rice with soap or using a colander.