The Jamie Oliver Cultural Appropriation controversy encompasses several viral instances where the British celebrity chef faced backlash for misrepresenting traditional global dishes. The most famous incident occurred in 2018 with his 'Punchy Jerk Rice' product, which was criticized for lacking the essential ingredients of authentic Jamaican jerk seasoning. The meme saw a massive resurgence through 'Uncle Roger' (Nigel Ng) reaction videos, which hilariously roasted Oliver’s use of chili jam in egg fried rice. These memes typically highlight the disconnect between Western 'fusion' cooking and cultural authenticity, using Jamie's face to represent any well-meaning but disastrous attempt to 'improve' a classic ethnic recipe.