The 'Never Give Up' or 'Digging for Diamonds' meme features an illustration of two miners underground; one is vigorously digging toward a massive cache of diamonds, while the other turns away in defeat, unaware he was just inches from a breakthrough. Often attributed to various inspirational illustrators, the image gained massive internet traction as a metaphor for persistence and the 'sunk cost' fallacy. It is widely used in crypto, fitness, and business circles to humorously or earnestly depict the thin line between failure and a life-changing win.