Neknominate is a social media-based drinking game that rose to global prominence in early 2014. The name is a portmanteau of 'neck'—slang for drinking a beverage quickly—and 'nominate.' Participants would film themselves 'necking' an alcoholic drink and then nominate friends to do the same within 24 hours. While it began as a simple social interaction, the trend quickly escalated into increasingly extreme and dangerous stunts, leading to widespread media coverage and controversy. Despite the decline of the original viral wave, the term remains synonymous with internet dare culture and the way social media can amplify peer-pressure challenges into global phenomena.