The Mike O'Hearn 'Baby Don't Hurt Me' meme features the famous American bodybuilder and former 'American Gladiator' in various slow-motion clips, characterized by his intensely stoic and smugly handsome facial expressions. Usually set to a slowed-down version of Haddaway’s 'What Is Love,' the meme exploded on TikTok and Instagram in early 2023. It represents the 'Sigma' archetype—someone who remains unfazed and ridiculously confident regardless of the situation. Users typically apply the template to mundane or mildly embarrassing scenarios where they want to project a sense of untouchable self-assurance and peak physical vanity.