The #BringBackOurGirls meme originated from a global social media campaign launched in 2014 to raise awareness for the 276 schoolgirls kidnapped from Chibok, Nigeria, by the terrorist group Boko Haram. The movement gained massive traction after high-profile figures, most notably Michelle Obama, posted photos of themselves holding a sign with the hashtag. While it started as a serious call for international intervention and human rights awareness, the image of a public figure holding a plain white sign naturally evolved into a versatile meme template. Users began photoshopping different messages onto the sign to address various social issues, political opinions, or humorous observations. It remains a powerful example of how digital activism can transition into internet culture, serving as a template for making statements that demand attention.