The 'Meow Meow Grown Ass Man' meme captures a humorous juxtaposition between high-pitched, adorable 'meows' from kittens and the jarring, deep-voiced imitation by an adult male. This trend gained massive traction on TikTok and Instagram, where creators use the audio to highlight the 'soft' side of traditionally masculine individuals or to simply lean into the absurdity of the contrast. It serves as a playful subversion of gender norms and internet 'cuteness,' often used to show that no matter how tough someone looks, they can still embrace the silly, wholesome nature of cat culture.