Matty B, born Matthew David Morris, became a viral sensation in the early 2010s for his ambitious rap covers on YouTube. While he initially gained fame for his talent at a young age, the internet eventually adopted his image as a symbol of 'cringe' culture or over-the-top confidence. Memes involving Matty B usually highlight the contrast between his youthful appearance and the tough rap persona he portrayed in his music videos. They are commonly used to mock someone trying too hard to be cool or to represent the hyper-confident energy of a middle schooler who just discovered hip-hop.