Where The Hell Is Matt? features Matt Harding, a video game developer who gained internet fame in the mid-2000s for his videos of him performing a goofy, signature dance in front of famous landmarks across the globe. What began as a personal travel log in 2003 evolved into a series of massive viral YouTube hits that captured the spirit of global unity and the joy of spontaneous travel. The meme is often used to represent the ultimate 'world traveler' persona or to joke about someone who is constantly on the move and impossible to pin down. Over the years, the template has come to symbolize the early, wholesome era of viral internet content, reminding audiences of a time when the world felt a little more connected through a simple, silly dance.