The 'Material Gworl' meme rose to fame following the viral success of rapper Saucy Santana's 2020 track 'Material Girl' on TikTok. The intentional misspelling 'Gworl' reflects the specific pronunciation used in the song and African American Vernacular English (AAVE), adding a layer of sass and personality to the trend. Users typically use this template to highlight moments of opulence, whether genuine or comedic, or to celebrate their own high-maintenance habits. It has evolved into a global symbol for confidence and luxury, often paired with visuals of people looking glamorous or pets being pampered, capturing the essence of the 'expensive' aesthetic that dominates modern social media culture.