The GRWM (Get Ready With Me) trend originated in the early 2010s on YouTube as a lifestyle vlog format where creators would film their morning or beauty routines while chatting with their audience. As the format migrated to TikTok and Instagram Reels, it evolved from sincere beauty advice into a highly versatile meme template. Internet culture quickly adopted the format to mock over-the-top routines or to describe preparing for mundane, embarrassing, or absurdly dramatic life events. It is often used to highlight the 'aesthetic' gap between reality and the curated lives seen on social media, making it a staple for POV-style humor and self-deprecating irony.