Martin Cabello III became an internet sensation through his surreal and often bewildering Instagram videos, characterized by intense eye contact, rapid-fire speech, and non-sequiturs about autism, conspiracy theories, and fitness. His popularity peaked around 2019 and 2020, with users remixing his erratic catchphrases like 'Cocaine' and the 'Helicopter, helicopter' chant into various comedic contexts. The meme serves as a vessel for deep-fried humor, high-intensity reactions, and absolute absurdity. While often humorous, the meme also reflects the internet's fascination with unconventional personalities, making Martin an enduring figure in modern digital folklore.