The Mark Zuckerberg and Sweet Baby Ray's BBQ Sauce meme originated from a 2016 Facebook Live stream where the Meta CEO spent nearly 30 minutes discussing his passion for 'smoking meats' in his backyard. Sharp-eyed viewers quickly noticed a bottle of Sweet Baby Ray’s positioned bizarrely on a bookshelf in the background, sparking viral theories that the display was a forced attempt to appear 'relatably human.' The meme saw a massive resurgence during the 2021 Metaverse reveal, where the sauce made a cameo as a digital prop. It is widely used to mock Zuckerberg's perceived robotic nature, awkward corporate branding, and the surreal feeling of his public interactions.