This viral footage originates from a 2016 Facebook Live stream where Meta CEO Mark Zuckerberg recorded himself hosting a backyard barbecue. The video features Zuckerberg standing next to a smoker, repeatedly and somewhat robotically declaring that he is 'smoking these meats'—specifically brisket and ribs—while highlighting his love for Sweet Baby Ray's barbecue sauce. The clip became an internet sensation because of Zuckerberg's stiff, uncanny delivery, which fueled long-running internet jokes about him being an alien or an AI attempting to mimic human behavior. In meme culture, this clip is used to represent moments of forced social interaction, extreme awkwardness, or when someone is trying too hard to seem 'relatable' to others. It perfectly captures the vibe of someone following a script to appear normal. Example captions include 'Me trying to act like a regular human at the function' and 'When you finally find a hobby and make it your entire personality.'