The Macklemore meme primarily stems from his 2012 breakout hit Thrift Shop, featuring his eclectic style and signature oversized fur coat. The meme usually celebrates finding bargain deals or highlights the absurdity of wearing extravagant, low-cost vintage clothing. It gained massive traction on Vine and YouTube during the early 2010s, evolving into a relatable reaction image for anyone feeling rich on a budget or stumbling upon weird items in a second-hand store. Today, it remains a nostalgic symbol of thrift culture and over-the-top confidence.