Tumblr Shoplifting Blogs, often referred to as 'Liftblr,' emerged in the mid-2010s as a controversial subculture where users posted 'hauls' of items they had stolen from major retailers. Characterized by a specific soft-pastel aesthetic, these blogs used coded language like 'borrowing' and 'lifting' to share tips, techniques, and photos of their spoils—ranging from high-end makeup to stationery. The community sparked intense online debate regarding the ethics of glorifying theft and the intersection of internet aesthetics with criminal activity. While Tumblr eventually cracked down on these communities following increased media scrutiny and law enforcement interest, the visual style remains a notable artifact of niche internet history often parodied in modern meme culture.