Luke Blovad became an internet sensation primarily through TikTok, where his expressive facial features and confident demeanor made him the face of 'Sigma' and 'Rizz' culture for a younger generation. Often appearing in slow-motion edits set to phonk music, his image is used to represent a persona of silent confidence, peak masculinity, or judgmental observation. The meme gained significant traction as users began pairing his clips with captions about overcoming social awkwardness or exhibiting 'main character' energy. Today, the Luke Blovad template is a staple in short-form video content and image macros used to convey a sense of self-assured coolness or humorous arrogance.